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Free Indians shop less to become environmentally conscious Akutan

Published date: October 1, 2021
Modified date: October 1, 2021
  • Location: Lucknow, Akutan, Alaska, United States

Covid-19 has altered the way we shop. What remains to be seen is whether the new behaviors will last once the pandemic has passed. Instead of standing in line on Black Friday for a cheap TV #ThinkWithNiche

Indians shop less to become environmentally conscious

For the Asia Sustainability Foundational Study, Kantar surveyed 10,000 customers in nine countries, including 1,000 in India. This survey was conducted in Delhi and Mumbai, and it included customers from both cities as well as from Chennai, Kolkata, and Hyderabad. 48 percent of Indian customers are actively investigating sustainability problems, according to the survey. Indian consumers choose firms that are devoted to doing good. The vast majority indicated they would rather save money in real-world actions, but 77% said they were willing to support companies that are attempting to do good.

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