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In the planet of advertising there are several forms of media that could be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards work tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.Most people see cinema advertising as the little slide that's shown right before the movie starts, but it's a lot more than that. Cinema advertising possesses slide advertising, but it also offers something that is called rolling stock that is much like a television commercial. Some theatres offer dynamic digital advertising opportunities instead of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends vast amounts of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to the movie theatres every year. advertising in cinema 's an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer.Some toy manufacturers and beverage companies know about this and have taken full advantage of the opportunity. Other industries have followed suit, as they are starting to abide by the title of the article, "Brand Young and You Brand for Life".Some may call cinema advertising intrusive however they cannot deny the truth that it is impressive. The recall rate of cinema advertising is up to 70% while the recall rate of television sits at approximately 23%, the reason for that is that advertisers have a completely captive and receptive audience. They finally can advertise directly to the elusive teen and tween market within their own environment.With the Tivo age growing this has forced marketers to are more innovative within their media planning efforts. They not merely have included cinema within their media mix but they have also included other styles of advertising such as guerrilla marketing, trash can advertising and also beach umbrella advertising.This is all in order to reach the masses, but man does not live by advertising alone. An effective public relations plan ought to be in place to work hand in hand with any advertising campaign. The purpose of the campaign is to get as much focus on your product as possible during the course of the campaign. So a highly effective public relations plan would only enhance the results, as it allows the marketer to make use of the media to assist in getting their message out.

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